EDM: The Sound Of The Future
Contemporary electronic dance music (EDM) largely stems from the production methods of disco and its more purely electronic descendants house, techno, and trance, styles which dominated the first wave of electronic dance music in the 1980s and 1990s, although the term electronic dance music was used in America as early as 1985 it didn’t catch on as a genre name.
By the mid-1990s, the presence of electronic dance music in contemporary culture was noted widely, and its role in society began to be explored in published historical, cultural and social science academic studies. Commercially at this time, acts like Prodigy and Chemical Brothers, began to get noticed by listeners, music critics, and mainstream music producers.
Although electronic dance music is treated as a genre by itself there is an ever-evolving plethora of genres under the EDM umbrella. The broadest categories include house (including its electro house variation), techno, hardstyle and dubstep, among others. Today EDM is taking the world by storm! According to DJ Magazine EDM DJs Avicii, David Guetta, Swedish House Mafia and Skrillex are some of the highest paid DJs in the world!
Some of the top artists in the world like Usher, Chris Brown, Madonna & Nicki Minaj have incorporated EDM into their music, renowned rapper & producer Kanye West’s latest album ‘Yeezus’ is heavily influenced by EDM & he even enlisted French EDM duo Daft Punk to co-produce most of the album.
South African artists such as Danny K, Loyiso Bala, Lloyd Cele & rapper J.R have also taken well to the EDM movement to the extent that we also have our own top class EDM DJs Pascal & Pierce and Goldfish. Kwaito artists Kabelo Mabalane & Mzambiya have also incorporated EDM beats into their music creating a brand new variation of the classic kwaito sound.
According to Time Out Chicago, EDM has “become the driving beat behind pop music and product sales, the soundtrack of choice for a new generation” and I tend to agree.
Posted on July 18, 2013, in MUSIC, NEWS and tagged Chemical Brothers, David Guetta, Disc jockey, EDM, Electronic dance music, Kanye West, loyiso bala, Nicki Minaj, Swedish House Mafia. Bookmark the permalink. 1 Comment.