Y-FM TAKES ON NEW MUSICAL DIRECTION…
By Thapelo Mosiuoa and Polly Sekwala
SA’s biggest urban radio station 99.2 YFM announced their 2013 line-up yesterday with a fresh and dynamic shift in musical direction moving forward.
Best believe you going to get your mind blown away. Reading through my tweets today made me wanna be on radio 24/7.
YFM – in line with their ongoing vision to develop and create a platform for fresh young talent, took huge leaps in 2012 launching several new faces alongside the new YTKO music mix format. In addition to a string of successes over the past year, YFM helped propel the careers of new upcoming young talent, including YTKO DJ’s Shimza, ZanD and Josi Chave through this new musical platform. Having introduced the market to a new era in DJ culture, YTKO sparked huge interest and featured several high-profile local and guest DJ’s over the last twelve months.
This year YFM will continue to spearhead the game by further showcasing young talent and developing a few new Y Academy personalities including Mantsoe, Sol Phenduka and also Smash Afrika. These emerging personalities will feature more prominently on the YFM airwaves as part of long terms plans for them to occupy more prime radio spots in the near future.
The super sexy and multi-talented Thando Thabethe will move into her own weekend slot hosting the 12-3pm show. Bonang Matheba will take on the new role as presenter and producer of the ‘Entertainment at Large’ feature. The show will deliver exciting news from local and international red-carpet features, this will include interviews and inserts that will be aired across a station. Bonang will also be the new presenter of the Hot 99 R&B, which airs weekly.
YFM also introduces brand new to the scene, super sexy Dubstep DJ, Miss Kay Morgan aka DJ Doowap who will also join the YFM family this month.
Sigamoney concludes, ‘YFM has always been the future for music referencing, and again we promise nothing but the heat. An emerging trend worldwide (Dubstep music) enters the station as part of its core offering and will be delivered as only we can’.
The 2013 programming Line-up is as follows:
|Monday||B&E with Motso|
|Tuesday||R&B with Bonang|
|Wednesday||Dubstep with Doowap|
|Thursday||Hip Hop with Siz|
|Friday||Dance with Just Mo|
|Monday||Live n Reyired||Rotating DJ’s|
|Tuesday||Up Close n Personal||Rotating DJ’s|
|Wednesday||Ragga with Admiral and Jah Seed|
|Thursday||The Full Clip with Siz n Scoop|
|15h00-18h00||Linda Mbuso Top 40|